The latest ultra luxury addition to the Dubai Marina

At 226.2m high, this elegant yet simple Vida is the newest upscale 4-star brand of Emaar Hospitality Group. VIDA, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality.

The hotel creates a stimulating environment for the younger generation who demands all the frills of modern luxury travel.

Challenging conventional industry norms, the hotel is based on inspiring simplicity, sophisticated energy and intuitive style. For guests and associates alike, the project represents the values of being responsible, approachable, fun and unpretentious.

It is different by its vast open spaces that exude natural light, lending vitality and vigour. This differential is further enhanced with the use of neutral colours to create fresh and eclectic interiors that provide a chic ambience for those seeking a blend of ‘work and play’.

Connecting to the ‘new generation’ with the power of technology, the Vida will make use of innovative arrival pods, where guests can check in via iPads.

The hotel offers a retreat-like ambience, ideal for the young and young-at-heart. All guestrooms are designed for comfortable elegance, with state-of the- art technology and amenities. The artistic feel continues through to the hotel’s outdoor swimming pool and deck.